Bespoke Jewellery – Crafted for Your Story

Charles Bourn is the fifth generation of his family to make a living in the jewellery trade. His great-grandfather John Allen founded S.J. Rood in Burlington Arcade in 1873, serving London’s elite and Queen Mary herself.

That legacy of craftsmanship and personal service now continues at Urban Armour, where our Burnham Market store has been a destination for bespoke jewellery since 2003. Every piece we create carries over 150 years of family expertise.

Bespoke jewellery is more than a beautiful object — it tells your story. Whether it's a signet ring for a milestone birthday, a diamond necklace for an anniversary, or a design inspired by your journey, we’ll help you create something truly individual.

• Engraved signet rings
• Diamond necklaces and earrings
• Unique one-off designs

An engagement ring should be as unique as the love it represents. We create bespoke engagement rings designed around you — from choosing your diamond or gemstone to selecting the perfect setting.

If you have inherited jewellery, we can take diamonds or gemstones from old rings, pendants or brooches and create a new engagement ring that suits your taste while honouring your family’s heritage — a modern ring with a meaningful past.

Sometimes a cherished piece isn’t quite to your taste, or you may have several items you'd like to merge into one meaningful design. Our remodelling service brings old jewellery back to life while preserving its memories.

• Turn a ring into a pendant
• Reset diamonds into a modern design
• Transform a necklace into a bracelet
• Combine sentimental pieces into one

Our aim is to create a piece you’ll want to wear every day — one that carries both beauty and meaning.